Synq keeps your store priced to the live market without you editing cards one by one. You can reprice everything in one click whenever you want, and on Pro and Scale you can have Synq reprice on its own once a day. Either way, the sync writes the price only and leaves the rest of your product alone.
Reprice everything in one click
Sync all prices updates every card whose price has drifted from the current market, all at once. It is included on every plan, so you never have to edit cards individually.
Use it whenever you want fresh prices on demand:
- After changing your strategy or price rules to apply the new settings across the whole store immediately.
- After a market move to pull current prices without waiting for the next automatic run.
- Before a sale or event to make sure everything reflects current value.
To run it:
- Open the Products page in Synq.
- Click Sync all prices.
- Synq works out new prices from current market data, your strategy and your rules, then updates the cards that need it in Shopify.
Cards already at the right price are left as they are, so the run only changes listings whose price has actually moved.
Automatic daily repricing (Pro and Scale)
On the Pro and Scale plans you can hand repricing off to Synq entirely. Turn it on under Settings, then Pricing, and pick an hour of the day. Synq reprices your store once a day at that hour, in your store's timezone. There is no minimum change to configure; a card updates whenever its new price differs from the one saved.
Automatic repricing applies the same strategy and rules as the manual button, so the two are interchangeable. The only difference is that one runs on a schedule and the other runs when you click.
On plans without automatic repricing, use Sync all prices as often as you like to keep prices current. See plans and what is included.
What the sync writes, and what it never touches
This is the most important thing to know: the sync writes the price and nothing else.
Both the manual Sync all prices button and automatic daily repricing update one field:
- The price for each variant, based on the market, your strategy and your rules. For how that number is calculated, see how Synq prices your cards.
The sync does not touch:
- Stock. Quantities are set when you add a product and are changed only through separate stock actions in Synq, never by a price run.
- Images. Synq adds an image when it first creates a product, but it does not update the image afterward, so any photo you upload or change later stays.
- Titles and descriptions. Manual edits you make after a product is created are left in place.
- Anything other than price.
So you can hand-tune a product, fix a photo, or adjust your stock, and a price run will respect that work while still keeping the price current.
One more boundary: Synq manages only the products it created from your product templates. It does not reprice or alter products you added to Shopify outside of Synq.
Why some cards stay the same price
After a sync, some cards keep their price. This is expected, not a bug. A card stays the same when its newly calculated price matches what is already in your store, for example when:
- The market barely moved, so the new price rounds to the same value.
- A floor or ceiling in your price rules is holding the price at your set limit.
If a price genuinely should have changed and did not, see prices or products not updating.